Superdrug x MyPro DiaCare

The Challenge

Promote the 12 xPack MyPro DiaCare, available exclusively at Superdrug, to influencers in a cost effective and stand out way.

The Solution

We managed and executed an interactive press and influencer cookery class event which saw leading social media health and wellness ambassador Dr Divya aka @doctorbowl 1 million Instagram followers host and create a nutritious immunity themed food bowl linking to MyPro DiaCare’s gut health properties.

Guests had the chance to make their own gut friendly food bowl, while learning more about the importance of looking after the gut microbiome and how MyPro DiaCare can help.

The Outcome

115 organic social posts.
9 million social reach.
121,000 reach for sponsored social content.
Uplift in product sales.