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The Perfume Shop x Mother’s Day

The Challenge

Create a campaign to raise awareness of The Perfume Shop’s Mother’s Day campaign - ‘Every Mum,’ creating media and social cut through in a saturated consumer market.

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The Solution

As part of our ‘Every Mum’ interactive campaign, guests were welcomed to bring their mother figure to the EveryMan cinema to enjoy a classic feel good film, Mamma Mia.


Here guests could discover the perfect fragrances for both themselves and their Mum, learning more about which scent profiles reflected their personalities,  in a memorable and stand out way. 

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The Outcome
  • 66 organic social content posts within 24 hours.

  • Total social reach of 5.5million.

  • Feedback included:  “Thank you so much for having me and my mum. She absolutely loved every second of this and watching a classic movie hosted by The Perfume Shop was the most beautiful experience. You made my mum's night.”

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