

The Perfume Shop x Christmas Showcase
The Challenge
Create a campaign to showcase a unique and bespoke experience to position The Perfume Shop as the ultimate destination for all Christmas scents and gifts perfect for the festive season.

The Solution
Guests were welcomed to AllBright Mayfair to experience and discover a festive scent-social journey across two floors.
There were several interactive moments throughout to really drive brand credibility and to engage with the guests. These included a Ghost perfume Spritzmas themed cocktail bar, a sematic DJ in collaboration with Issey Miyake, a branded photobooth for guests to take perfume selfies, a hot chocolate bar station in collaboration with COTY, a post your letter with your favourite fragrance to the Spritzmas Express and a travelo engraving station.
_page-0001_edited.jpg)
The Outcome
-
704 pieces of organic social content over 48 hours.
-
Total reach of 30,863,016.
-
246 key media and influencers attended.
-
96% quality of coverage including brand tagging and the #MerrySpritzmas alongside key messaging.
