Superdrug x Hada Labo

The Challenge

Develop and execute an integrated campaign for Japan’s No.1 skincare brand Hada Labo and its exclusive collaboration with Superdrug that would cut through the crowded skincare market, drive meaningful awareness, and convert that attention into sales.

The Solution

We created a multi-channel campaign that showcased Hada Labo's unique product benefits while leveraging Superdrug's trusted retail presence. The campaign combined a full 360 PR programme with elements such as influencer seeding programmes, digital content, in-person & virtual educational events, and strategic media placements to reach and engage target audiences across multiple touchpoints.

The Outcome

The campaign delivered exceptional results across all key metrics:
Generated 126.4M total campaign impressions.
Achieved 43.5M total campaign reach.
Drove a remarkable +139% increase in sales during the campaign period.
These results demonstrated the campaign's success in not only building brand awareness but also driving significant commercial impact.