The Perfume Shop x Summer Scent Solstice
The Challenge
Create a campaign and event to raise awareness of The Perfume Shop’s best Summer scent scents, creating media and social cut through in a saturated consumer market.
The Solution
Focusing on the longest day of the year, the Summer Scent Solstice event showcased The Perfume Shop’s range of fragrances on offer to both influencers and journalists who were invited to the event. The unique and bespoke experience was designed to position The Perfume Shop as the ultimate destination for all your Summer scents.
Guests were welcomed to The Broadcaster, White City roof terrace to enjoy bespoke made cocktails, summer themed food, floral head garland making, bespoke made selfie areas, crystal readings, alongside interactive games provided by exclusive fragrance partner, COTY.
The Outcome
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157 guests in total.
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265 pieces of social coverage across the event.
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Total social reach of 6.2million.
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96% quality of coverage where guests included brand tagging and the #SummerScentSolstice alongside key messaging
