The Perfume Shop x Valentine’s Day
The Challenge
Create a campaign to raise awareness of The Perfume Shop’s Valentine’s Day commercial campaign focusing on ‘It Started With A Spritz’.
The Solution
The two-day experiential and immersive Valentine's Day event celebrated all kinds of love that could start with a spritz - from relationships to friendships.
Guests were taken on an interactive journey to discover their perfect scents with different zones such as nostalgic, vibing, romantic and playful guiding our guests through different sensory fragrance experiences.
To build further credibility we hosted celebrity relationship expert Anna Williamson alongside COTY National Education manager, Paul Benbow who shared relationship advice and how to incorporate fragrances when being intimate with their partner or loved one.
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The Outcome
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337 pieces of organic social media content over 48 hours.
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Total reach of 14 million.
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160 key media and influencers attended.
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Multi full page features across mainstream national, consumer and trade titles including Evening Standard, Retail Times, Cosmetics Business and The Industry Beauty.
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Total reach 1 million.
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Trading sales results of +18% following the campaign, resulting in additional coverage secured in mainstream national and consumer titles including Daily Mail, Retail Gazette, Retail Bulletin and BNN Breaking News, with a total reach of 12.1 million.
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