Weleda x Take Control of Recovery
The Challenge
Raise consumer awareness of Weleda’s Arnica range during the key Summer season, driving awareness and sales, whilst also considering the regulatory guidelines for the product range.
The Solution
We devised an omni-channel programme which focused on a new positioning for the brand- ‘Take control of recovery. Naturally.’
It was brought to life through a multi-faceted programme which targeted three key health and fitness audiences- runners, cyclists and yoga enthusiasts with different tailored activations.
We recruited a sports physio ambassador who provided expert quotes for wider editorial press features and educational videos for the Weleda website.
Grass roots running, cycling and yoga clubs across the UK trialled the Weleda Arnica products to experience first hand the multiple product benefits, whilst an extensive organic influencer seeding programme ensured Weleda Arnica products were part of key organic social conversations.
The Outcome
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150 organic social posts.
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Total reach of 10 million.
