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Phynova PR Campaign

The Challenge

Promote leading life science company Phynova and help build  its reputation around pioneering plant powered remedies.

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The Solution

Our work  with leading life science company Phynova helped build  its reputation around pioneering plant powered remedies. It focused on creating new opportunities to build brand awareness, reputation and generate sales when there was no NPD/new news.

Our work included

  • Ambassador recruitment and activation programme: Dr Gemma Newman (@plantpowerdoctor) was recruited and managed by Maven for PR, events and content creation.

  • Experiential events.

  • Press and influencer relations.

  • Social strategy, content and community management.

Delivering a full-house of media and influencers to an exclusive Sunrise Tai Chi event to explore how, through the power of plants, joint and muscle pain can be banished!


Guests experienced breathtaking views, whilst listening to leading Phynova ambassador GP Gemma Newman speaking about the efficacy of natural remedies
in reducing joint and muscle pain and then took part in  an immersive Tai Chi class
at the top of the Shard.

The Outcome
  • Phynova’s awareness product sales are tracked +10%  above target throughout Maven’s two year contract.

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