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Superdrug x Lady Garden

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The Challenge

Raise awareness of Superdrug’s new partnership with the Lady Garden Foundation, including the launch of a new gynaecological consultation health service at Superdrug Health Clinics. 

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The Solution

Adopting a multi-platform communication strategy, we secured Emily Atack as our celebrity ambassador. New CRM research which revealed that women across the UK do not prioritise their gynaecological health, secured double page features in mainstream nationals. 

 

Leading health and lifestyle influencers across Instagram and TikTok were gifted bespoke Superdrug x Lady Garden mailers to help educate their audiences on the key issues within gynaecological health. 

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The Outcome

  • 50+ pieces of mainstream national and consumer media articles including the Daily Mirror, The Sun, Daily Star, Huffington Post and Glamour magazine. 

  • 16.7 million total campaign reach.

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