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Superdrug x Foodspring
The Challenge
Launch the exclusive foodspring range at Superdrug, engaging with fitness and wellness influencers to trial and promote the range.
The Solution
To encourage organic social content promoting the range at Superdrug, we hosted an engaging influencer event in Central London at The Magazine Restaurant, Serpentine Galleries.
Influencers took part in a fitness class alongside Davina McCall, where leading health and wellbeing influencers each enjoyed one of the protein packed foodspring products afterwards and left with a Superdrug branded goody bag.
The Outcome
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112 organic social posts.
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14.9million social post reach.
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+239% line volume growth post event.
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+194% line sales growth post event.
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