OVA Launch
The Challenge
Launch OVA, the UK’s first egg health brand in the UK, and amplify the full women’s and men’s health range and OVA experts to UK media and influencers.
The Solution
We kicked off the launch of OVA with a branded media and influencer event at the central London hotspot Broken Eggs. During the event we had OVA’s fertility experts share knowledge and unique advice and guidance with guests, highlighting the best diet and lifestyle changes you can make to support.
The launch was supported with a launch press release, product placements pitching, as well as ongoing press office news generation stories to follow where we jumped on trending health and fertility topics including “how to get fertility fit”, and “How to slow down spermageddon - Sperm experts explain how to improve sperm health.” These news stories highlighted OVA’s credibility in the fertility space further, and amplified the opportunity to purchase the products directly or through the Boots stockist.
As well as a reactive and proactive press office, we also launched an influencer gifting programme, targeting health and lifestyle influencers to trial the range, feature OVA’s merch, and promote OVA’s social channels.
The Outcome
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Over 120 pieces of media and influencer coverage across the first 4-month period including 3 pieces of coverage on Vogue online, coverage on Hello, Daily Express and Daily Mirror.
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3 x founder/brand profile pieces, with 3 x pending.
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48 x hyperlinks linking to OVA’s website or direct links to the products on the Boots website.
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Total reach of 94.6m.
