Create a bespoke experience to position The Perfume Shop as the ultimate destination for all Valentine’s scents and gifts.
Media and influencers were welcomed to The London Edition Hotel to experience and discover a unique scent-sorial journey alongside the science behind scents and pheromones.
Several interactive moments helped drive brand credibility and education, including the Love Lab heart rate thermometer game, body wall art imagery, the Love Lab Cocktail/Mocktail bar, all whilst discovering how different perfume notes can influence attraction and evoke emotions. The event also included insightful panel discussions featuring leading perfume experts alongside relationship expert Mel Schilling from MAFS.
