Raise awareness of Superdrug’s sexual health and wellness portfolio amongst a younger target demographic, achieving mass editorial coverage and social awareness.
We devised a timely and impactful ‘You Before Yes’ consent campaign, working with Georgia Harrison on a 360 approach, ensuring we had customer touch points across the business.
Activations included a YouTube viral consent video, impactful video content (utilised in subsequent regional NHS and school initiatives) charity support from UK’s leading sexual health charity Brook, in-store leaflets, podcast interviews, mass editorial headlines & campaign solus articles and influencer product seeding.
