To launch the first high street hair health test by Superdrug, byraising awareness in consumer and national press, and through organic socialcoverage.
We devised a campaign titled ‘The Root Of It’, which began with a launch event featuring a panel talk with experts and influencers, to raise awareness of hair health, and Superdrug’s hair health test and range of products to support all types of hair.
Ongoing activations include issuing a press release to national and consumer press, a Come Test With Me initiative for influencers and tier 1 media, including working with public figure Munroe Bergdorf who moderated the panel, and influencer product seeding to maintain momentum of the campaign following its initial launch.
