To support Superdrug’s healthcare press office during a national UK outbreak of meningitis, and showcase Superdrug’s vaccine offering.
Within hours of the outbreak hitting the press, our team had collated the latest data and statistics on the increase of demand for Superdrug’s Meningitis B vaccine. Our team immediately shared this with the media.
This swift action resulted in over 200 pieces of coverage across national, consumer and regional journalists, including This Morning and Good Morning Britain, to position Superdrug as the leading high street provider responding to the outbreak.
