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Build brand awareness and advocacy amongst media, influencers and consumers for the UK launch of K-beauty brand Smuuti Skin. Drive website traffic and support sales. link
We launched K-beauty brand Smuuti Skin into the UK market, bringing its combined Korean and Scandi skin-loving formulas to a new audience.
The campaign leveraged a multi-channel approach, including on trend organic social mailers with branded lip balm key chains, paid influencer marketing on TikTok alongside additional influencer Come Shop With Me social support, driving awareness and excitement for the brand’s UK debut.
Organic influencer seeding programme/paid for partnerships.
