To launch Nerivio, adrug-free solution for migraine sufferers, in the UK, and raise awareness ofthe innovative technology among consumers.
Our team devised a multi-faceted strategy that spanned influencer marketing and PR. Our plan began with a product launch release to national and regional UK media, alongside an organic influencer programme. Following the initial launch, our team devised news generation angles and leveraged timely hooks such as Migraine Awareness Week to garner press interest and editorial opportunities.
Throughout this project, our team secured national coverage on ITV’s Lorraine, in The Independent on two occasions, MSN and The Daily Star, alongside wider consumer coverage such as SheerLuxe, Take A Break, The People’s Friend, and regional titles including Bristol Live and The Liverpool Echo. Our organic social media programme featured influencers reviewing the Nerivio product, discussing its benefits as a drug-free option for migraine sufferers and showcasing the product’s tech capabilities through its app.
