To build a consumer profile for GenM, the Menopause Partner for Brands and Home of the MTick, and launch the GenM Menologue, the first menopause-friendly publication.
To launch the GenM Menologue, we hosted an event at Mortimer House in Fitzrovia, featuring a panel talk with gut health scientist, Dr Megan Rossi, beauty entrepreneur Ruby Hammer, woman’s health specialist Dr Megha Dhavale, and body positivity influencer and midlife model, Rachel Peru, hosted by GenM CEO and Co-Founder Heather Jackson. The event was attended by 40 midlife influencers and media, including The Daily Mail, Good Housekeeping, Newsweek, Retail Gazette and FemTech Insider.
Since launching the Menologue, our team has worked to build and maintain a presence for GenM in national and consumer press, alongside an ongoing elevated gifting programme, to showcase the breadth of MTick-certified products among consumers. Coverage highlights include ITV Granada, Cosmopolitan, Good Housekeeping, Woman&Home, The Daily Express and The Sun.
