Epaderm tasked us with developing and executing an integrated press office campaign to elevate its medicated skincare range as a trusted solution, cut through the crowded skincare market, and drive meaningful awareness and adoption.
We developed a multi-channel campaign to reinforce Epaderm’s clinical credibility while strengthening its appeal to everyday consumers seeking effective solutions for dry and eczema-prone skin.
The campaign combined a full 360 PR programme with elements such as influencer seeding, strategic media placements, and paid-for social content with creators to drive authentic advocacy. This integrated approach reached target audiences across multiple touchpoints, building trust, encouraging trial, and supporting sales growth.
